LinkedIn outreach for marketing agencies
Agencies use LinkedIn two ways: to win their own clients, and as a service they run for clients. Both work best with a narrow niche, proof of results, and messages that sound like a person, not an agency.
7 days free. No card needed.
Who to reach
| Role | Why they matter |
|---|---|
| Founder or CEO (companies under 50 people) | Hires agencies directly |
| Head of Marketing or CMO | Owns the budget and the results |
| Marketing manager | Feels the workload; often brings the agency in |
| E-commerce or growth lead | Measured on numbers an agency can move |
The Sales Navigator search
- Current job title
- Founder, CEO, Head of Marketing, CMO
- Company headcount
- 11-50, 51-200 (big enough to pay, small enough to need help)
- Industry
- Your niche, e.g. software, e-commerce, healthcare
- Geography
- Markets you serve
- Spotlight
- Posted on LinkedIn in past 30 days
More in every Sales Navigator filter explained. Over 2,500 results? Use the query splitter.
Boolean title string
(founder OR "co-founder" OR CEO OR "head of marketing" OR CMO) NOT (agency OR freelance OR consultant)Connection note
Hi {{first_name}}, I run [agency], we help [niche] companies with [outcome]. Enjoyed your post on [topic]. Would be glad to connect.
First follow-up
Thanks for connecting, {{first_name}}! Out of interest, do you handle [service] in-house or with a partner? We just helped a [similar company] [result].
Check your note with the connection note checker.
Mistakes to avoid
- Listing every service you offer instead of one outcome.
- Targeting other agencies by accident (exclude them with NOT).
- Sending client outreach from the agency's profile instead of the client's.
- No case study or result to point to.
Run it in GrabProspect
- Step 1Scrape the search
Sales Navigator scraper
- Step 2Invite with your note
Connection invites
- Step 3Follow up until they reply
Message sequences
- Step 4Answer from one inbox
Unified inbox
Questions people ask
How do agencies find clients on LinkedIn?
Pick a niche, build a Sales Navigator search for decision makers at companies of the right size, invite them with a specific note, and follow up with a relevant result or offer.
Can an agency run LinkedIn outreach for clients?
Yes, from each client's own LinkedIn account with their permission, keeping each client's sequences, lists and replies separate.
Guides
- OutreachRunning LinkedIn Outreach for Clients: An Agency Guide to Multiple AccountsHow agencies run LinkedIn outreach for several clients safely, from connecting client accounts and separating campaigns to handling sign-in codes, replies and reporting.4 min read
- LinkedIn limits and safetyLinkedIn Company Page Invites: Credits, Limits and How to Grow FollowersHow LinkedIn's invite-to-follow credits work for Company Pages, how many you get, how to earn them back, and how to use every credit every month.3 min read
- Templates50 LinkedIn Connection Request Messages That Get AcceptedShort, specific connection notes for every situation (prospects, recruiters, founders, events, mutual connections), plus the rules that make a note work.6 min read
See it run on your own search
Start a 7-day free trial with your own LinkedIn account, or book a call with Mehran, our co-founder, and see a Sales Navigator search split, invited and followed up, live.
7 days free. No card needed.